The Cali Journal

Applejack Loyalty App

You can now spend and earn points to redeem special offers across our restaurants, bars and cafés, taking together time to a whole new level!

Meet The Team: George Popple

We sat down with SoCal's General Manager George Popple for a chat!

Which SoCal Margarita Are You?

We've created the ultimate quiz to help you decide what to order based on your personality.

SoCal Reopening Week Recap!

What a Fantastic Opening Week at SoCal! We’re so glad to be back doing what we love.

Bottomless Rosé At Home Zoom Party

We brought you the ultimate social distancing iso-party kit to pink up your Zoom party catch ups! 

World Taco Day

Thanks for Celebrating with $3 tacos and $12 Tommy's Margaritas!

6 Fun Facts For Every Tequila Lover

One tequila. Two tequila. Keep reading for some of tequilas greatest wins

SoCal Recipe Blog

Recreate some of SoCal's favourite recipes at home

National Chicken Wing Day

We dished up dollar wings on Wed 29 July, thanks for joining us!

Cocktail Recipe: Spicy Senorita

Spice up Iso life with this delicious cocktail at home! 

SoCal Taco Tips for the Team

We flinged back open our doors on Monday 22nd of June with a 3-day taco bonanza!

End of Financial Year Events

We are the perfect venue for group celebrations and dining experiences.

Comedy Night Bushfire Fundraiser

We raised funds for those affected by the devastating Australian bushfire crisis.

Comedy Night at SoCal

Once a month join us for an evening full of frollicking good times in The Funny Flamingo Comedy Club!

National Margarita Day

We payed tribute to the wonderful drink that is the margarita

Holy Guacamole! SoCal’s New Cocktail Menu 2019

Smash some Avocado Cocktails at SoCal

What SoCal Taco Are You?

Take our quick quiz & find out which SoCal taco best describes you!

Cure Monday-itis with Comedy

They say laughter is the best medicine

Tequila’s Unsung Hero: Introducing The Paloma

Learn how to mix the perfect Paloma

We gave you the chance WIN a Taco & Tequila Fiesta Bar Tab!

Thanks for joining us, we gave you the chance to WIN a $250 bar tab for you & your crew!

Tequila Cocktail Masterclass

Shake and create a selection of Olmeca ALTOS drinks (which you get to enjoy after!) at our exclusive cocktail masterclass.

Comedy Night | Taco & Tequila Fiesta

Lighten up Monday with a visit to our Comedia night!

We gave away FREE Burritos for National Burrito Day!

We gave away FREE Burritos to celebrate National Burrito Day 2019!

St. Patricks Day Weekend

Thanks for joining us for Drink specials. Live music. Good times!

Shake it ~ SoCal’s New Cocktail List 2019

Classic, Signature, 'Healthy' & Experimental - We've got something for everyone!

Meet the team

Meet the guys behind the margaritas, tacos & good times at SoCal!

Have a Bumble Valentine’s Day 2019

We united lonely hearts with Bumble on Valentine's Day!

January Long Weekend

Embrace togetherness this January Long Weekend.

Our favourite Christmas Cocktails!

Perfect for Christmas parties & to get into the festive mood

Fixation Brewery – Beer Shout 2018

Meet the Fixation gang and sample their beer in a brewer’s shout for Syd Beer Week!

Happy Hour

Every weekday join us from 4:30pm for Happy Hour with 4 of our faves!

Halloween Meets Day of the Dead 2018

We celebrated with freakishly delicious ALTOS cocktails all weekend!

New Year’s Eve 2020

Bring in 2021 on our SoCal rooftop!

SoCal New Menu Favourites 2018

In 2018 it was time to shake up our menu!

Margarita Loves Cointreau at SoCal

We teamed up with Cointreau to put on a special cocktail list & dessert

We gave you the chance to WIN a Bottomless Rosé Lunch with your crew!

To celebrate a year of bottomless rosé, we gave you and 3 friends the chance to win FREE ROSÉ!

New Cocktails ~ Sneak Peak 2018

Check out some of our new cocktail heroes

June Long Weekend

Thanks for spending the long weekend with us!

Charity Live Art Battles

Six local artists joined us at SoCal to create Mexican themed masterpieces in a fully immersive art + dine experience.

My Taco Rules Championship 2018

Applejack chefs & bartenders battled it out to be crowned the 'Taco & Tequila Champions'!

Neon Photo Competition

We held a photo competition to go in the running to WIN a $50 bar tab!

Chilli Eating Contest

How HOT will you go?

SoCal Unplugged

Taco & Tequila Feast

SoCal Fiesta 2021 brings you the Ultimate Taco & Tequila Degustation Party!

Burrito Lunch Special

Escape from the office for lunch & enjoy our delicious burrito special!

ALTOS Tequila Championship

Thanks for placing your bets on who you thought would take out the competition.

Uber Burrito Special

Thanks for being apart of our Uber burrito special.

We gave you the chance to WIN a free return Uber ride to satisfy your burrito craving!

All You Can Eat Tacos Bushfire Fundraiser

We put on an All You Can Eat Tacos night to raise funds for Salvation Army Disaster Appeal.